ESTEBAN SEIMANDI Director and advertising copywriter and scriptwriter. Winner of prizes at the advertising festivals of Cannes, Clio, New York, Londres, FIAP, Clarín, Lápiz de Platino and Círculo de Creativos Argentinos, among others. Author of Proyecto Cartele, with which he published four books of photographs and held a series of exhibitions around the world. DIEGO PEREIRA Studied Graphic Design at the Universidad de Buenos Aires, where he taught two subjects: Expressive Media 2 and Design 3, between 1999 and 2003. Experience in the most advanced design and development tools for Internet. Has worked for 10 years in the area of Interactive/Digital design and coordination of working groups in highly complex projects.